ALL ABOUT FEED
BOWL WOW™

Our food and treats are manufactured in Russia at several factories. Dry food is produced in the Zhukovsky district of the Kaluga region; wet dog food is produced in Veliky Novgorod; wet cat food is produced in the Ramenskoye area of ​​the Moscow region; and dog treats are made in Kazan.
We use both domestic and European raw materials.

We did our best to make a truly high-quality food for our beloved pets: with a high content of animal protein, no preservatives, flavors, flavor boosters and other unnecessary stuff. We believe that in the end, we got a real WOW effect in a food bowl. So, we combined the word ‘bowl’ and our delight from the result of the work done — BOWL WOW ™. It is pronounced as [bəul wau].

In early 2025, we expanded our dry food line and launched a line of wet cat food. In May 2025, we launched freeze-dried dog treats.
During 2026, we plan to expand our line, releasing new wet food flavors and pâtés for your pets.

Dry food:
Store in a dry, clean, well-ventilated area at temperatures from +4°C to +25°C and a relative humidity of no more than 75%. The shelf life of food in sealed packaging is no more than 18 months from the date of manufacture. Use an opened package within 6 months. Do not leave the packaging near hot surfaces, strong-odor substances, or household chemicals.

Wet cat food:
Store at temperatures from 0°C to +35°C and a relative humidity of no more than 75%. After opening, store at temperatures from +2°C to +6°C for no more than 24 hours in the original packaging or in a clean, airtight container. Before serving, it is recommended to warm the food to at least room temperature.

Wet dog food:
Store at temperatures from 0°C to +25°C and a relative humidity of no more than 75%. Shelf life is 2 years from the date of manufacture. After opening, store at temperatures from +2°C to +6°C for no more than 72 hours in the original packaging, with the lid closed, or in a clean, airtight box. Before serving, it is recommended to warm the food to at least room temperature.

Dog treats:
Store in a cool, dry place, avoid direct sunlight. Shelf life is 18 months from the date of manufacture. After opening, store in the original packaging, tightly sealed with a zip lock, or in a clean, airtight box until the expiration date.

It is recommended to gradually introduce the new food over a minimum of one week. Mix a small amount of BOWL WOW™ into the regular feed, gradually increasing the volume to 100%. Every packet of our brand of food has a diagrammatic depiction of the transition to the new diet on the side.

Yes, yes. BOWL WOW™ dry food contains all the necessary nutrients to maintain normal physiological health. All your pet needs is BOWL WOW™ food and free access to fresh water.
However, in some cases, for example, to more effectively prevent feline urolithiasis, it is recommended to introduce wet food into the diet, and this is also an acceptable option.

We are so glad to hear that! Please contact us to discuss more details. You can phone us on +7499-302-4996, send us a message to hello@bowlwow.com or fill out the form on the home page of this website.

BOWL WOW™ food is suitable for cats of all breeds.

Корма для котят и щенков подходит для питомцев от 3 месяцев.

Once a kitten reaches 12 months of age, they can be transitioned to adult cat food. There are, however, some exceptions: it is preferable for large breed kittens (like Maine Coons) to transition to adult cat food at the age of 15 months.

A puppy's transition to adult dog food is based on the breed's size. If it is a small breed of dog up to 10 kg, puppies can be switched to adult dog food from 7-9 months of age, if it is a medium breed puppy from 10 to 25 kg - from 12 months of age. But if it is a large breed or giants in general, then the puppy is switched to adult dog food from 15-18 months of age.

Mixing foods for different purposes, such as food for sterilized cats and food for kittens, is not recommended. If you want to feed your pet different flavors from the same line, you can alternate the foods—first a bag of turkey food, then a bag of chicken food, for example.

Mixing dry and wet foods is also acceptable in some situations, such as to better prevent feline urolithiasis.
The transition to a new, mixed feeding method should be gradual and the feeding plan should be followed consistently to avoid adverse gastrointestinal reactions.

For adult medium-sized dogs, we currently recommend a diet with turkey, chicken, rice, and beets. This diet's fat content, ash content, and calcium-to-phosphorus ratio are more suitable for sterilized dogs.
We are planning to release a specialized food for sterilized dogs and dogs prone to weight gain. We will be sharing all the latest BOWL WOW products on our social media.

Non-sterilized cats can be fed sterilized cat food if they are healthy, young animals with no chronic diseases and do not have an overly thin physique. All BOWL WOW™ adult cat food contains reduced calcium and phosphorus (to prevent sand and stone formation), but the sterilized cat food also contains reduced fat and a variety of fiber to help cats get full faster with less food.

Of course, we can discuss the feed shipment you need and even collaboration. Contact us and we will discuss further details. Please call us on +7499-302-4996, send us an email at hello@bowlwow.com or fill out the form on the homepage.

Our team regularly works to improve the formula and composition of food, and to date we have managed to achieve holistic quality

The dry food includes dehydrated chicken or turkey. Additionally, some feeds use purified beef protein (beef blood plasma) and pure beef protein (beef blood plasma) as natural flavoring agents and extra sources of animal protein. an additional source of animal protein, and lamb meat hydrolysate (meat emulsion) in lamb feed.

Yes, all foods are suitable for both females and males of the respective animal species (cat/dog).

Although an open dry food pack can be kept for up to six months, we advise giving it to your pet no later than one and a half months, since the food tends to become stale and lose its flavor.

Dry food may include chicken or turkey (or both types of protein), we make sure to decipher this in the composition as follows: "dehydrated poultry 32 % (chicken 22 %, turkey 10 %)".

A 1.5 kg bag might last roughly a month for a 6 kg cat on average. However, it all depends on both your cat's weight, activity, body condition, housing conditions, introduction of wet food into the diet, etc. We recommend using the table on the back of the packs or the feed calculator on this website. The calculator can be found on any product page under the "Feed Rate" tab.

The rations are made on the basis of GOST 55453-2022, and also correspond to the recommendations of FEDIAF, AAFCO, NRC.

BOWL WOW food manufacturers, both dry and wet, are located in Russia, so the food will definitely not disappear from the market.

The expiry date of the food is indicated on the back of the package in the lower left corner. If you order from marketplaces - unfortunately, we can't tell you the expiry date of a particular batch, it depends on what batch is in stock in your region. When you order from this bowlwow.com website, you can be assured that you will be receiving food from the most recently produced batch.

We understand your concern and desire to find a healthy diet for your pet. We sincerely believe that the right pet food is one that suits your pet and fully meets their nutritional needs, including vitamins and minerals. Both homemade and dry food are suitable for this purpose. When feeding homemade food, you should consult a nutritionist to properly calculate the nutritional ingredients for your pet. When feeding dry food, it's much easier to meet your cat's needs, as the manufacturer's nutritionists have already taken care of your pet and calculated the necessary amounts of nutrients. However, it's important to choose a high-quality food: premium or higher.

Our foods do not use artificial preservatives, colors, or flavors. Chicken fat, which is applied as a liquid spray to the kibble during production, adds an attractive aroma to cats. In addition to providing flavor, it also has a functional use: it acts as an antioxidant and a source of fats and essential fatty acids. You can learn more about feeding dry or homemade food in the article by a veterinary gastroenterologist on our blog. (https://bowlwow.com/blog/naturalnyj-korm-ili-suhoj-korm/)

Carbohydrates are not declared on the packaging and are calculated according to the formula: Carbohydrates (%) = 100 % - Protein (%) - Fat (%) - Ash (%) - Fibre (%) - Water (%), so BOWL WOW™ has about 35 % carbohydrates for sterilized cats. But the exact figure can be known only after the laboratory analysis. Please be aware that every dry food contains % moisture. If the brand's website or packaging does not provide information regarding this indicator, it is typical to use the value "no more than 10%".

The composition of the product, which displays the ingredients used in decreasing volume of their content in the feed and the nutritional value per 100 g or 1 kg of the finished product, may be found on the back of each feed package. The BOWL WOW Adult Small Breed Dog Food with Turkey, Rice and Rosemary supplement of 26 g protein per 100 g of diet includes all proteins: both animal and vegetable proteins (26 g protein = 100%), and 70% of this 26 g protein is the total share of proteins of animal origin (from dehydrated turkey and fish). It is critical to understand where the percentage is calculated.

The main meat component is turkey or chicken meal in dry feeds on the Russian market. Otherwise, they are also called dehydrated chicken/turkey. Poultry meal (chicken or turkey) contains more protein and less ash, so it is the best base for dry feeds. Everything else - lamb, rabbit, duck - is used in the form of hydrolysates or, in other words, meat emulsions. A maximum of 30% lamb, rabbit, or duck meat emulsion can be added to the production dosage; a greater volume cannot be added physically during the manufacturing process. It is critical to understand that moisture loss reduces 30% of the raw beef emulsion in production to 7%. As a result, producing a diet solely from rabbit, lamb, or duck hydrolysates is nearly impossible. Not only would it cost 4-5 times as much, but the composition would not be balanced in terms of carbohydrates, proteins, and fats and be high in animal protein. The situation is identical with fish: dehydrated fish (usually a variety of different fish species) is used as a basis, and salmon is utilized as a hydrolysate.

This variety of carbohydrates is used to balance fiber. Rice provides easily digestible carbs and a tiny quantity of soluble fiber; barley is high in insoluble fiber and is used to compensate for rice's low level; and peas provide plant-based protein and soluble fiber as well. If there was only rice in the BOWL WOW™ formula, we would have figured out how and what to compensate for the lack of fiber anyway.

We keep a comparable ratio so that diets have an ideal functional balance of minerals, which implies a lack of diversity. A appropriate calcium Ca and phosphorus P ratio, for example, as well as a low ash level, are crucial components of a high-quality cat food. Each meal has a distinct calcium and phosphorus level, and chicken meal is very low in ash. Therefore, the ratio of different types of flour to get the perfect balance cannot vary much.

It is also important to consider many related factors and the needs of different groups of animals. In terms of the Ca:P ratio, our meals for sterilized cats, for example, can be suggested for older cats since we consider the stress on the kidneys and the likelihood of urolithiasis in old age and so keep the mineral content within preventive guidelines.

What else is important to consider: pay attention to both the percentage of protein and the sources of protein. Some feed manufacturers compensate for the protein percentage with plant protein, including gluten. On the other hand, we maintain high levels of animal protein.

During the manufacturing process, petfood is not tested on cats and dogs. Following the preparation of the test batch of feed, samples are taken and sent to a laboratory for analysis in terms of microbiology, safety, and compliance with guaranteed indicators, among other things. The food from this batch is sent to independent research centers and our four-legged friends after 10–14 days so that the strictest reviewers and actual sommeliers in the field of food can provide their opinions.

The primary meat ingredient in our feeds is dehydrated chicken or turkey. Poultry meal (chicken or turkey) is said to be the ideal base for dry food because it has less ash and more protein. It is combined with additional meat ingredients (duck, lamb, rabbit, etc.) in the form of offal or hydrolysates.

In commercial dry pet foods, carbohydrate sources (rice, barley and peas) as additional sources of fiber (soluble and insoluble) and as a source of plant-based protein, and to give shape to extruded pellets. Peas in feeds are an additional source of plant-based protein and soluble fiber. And it also has a low glycemic index, which provides prevention of the development of diabetes mellitus in animals.

We recognize that an individual animal's energy needs may vary from the average value listed in the feeding table, thus the owner must modify the amount of food given, taking into consideration the animal's weight gain or loss. Everything is highly dependent on things like animal activity, physical condition, and housing conditions. According to statistics, dogs classified as medium activity walkers walk one to three hours a day, while low activity dogs walk less than an hour (for example, while on a leash). On average, there is a 15% difference in feeding between a low-active and a medium-active dog. However, to avoid overfeeding and the risk of obesity, it is best to start at a lower calculated rate and add feed as needed to maintain the animal's optimal body weight.

Brewer's yeast values and vitamin and mineral supplements are converted to vitamins, particularly B vitamins. This does not take into account, for example, vitamins from meat and bone meal.

The iodine content in our food is 0.2 mg per 100 g, FEDIAF norm is 0.18 mg for kittens, 0.13 mg for adults per 100 g dry matter.

Here, it's crucial to take the country where the feed is produced and consumed into account. The top limit set forth in the FEDIAF guidelines for Europe relates to legality (label L) rather than nutritional content (label N). It has nothing to do with animal toxicity; rather, it has to do with European feed regulations. For the following reasons, according to EFSA, feed producers in Europe are subject to these standards: they maintain their environment and land well, and their productive animals contribute to the high selenium concentration of their soil. That is, selenium is not only found in vitamin-mineral complexes, but also in meat and vegetable ingredients of feeds. As for central Russia, it is a selenium-poor zone. Given that selenium has a limited digestion, a high selenium level in the feed is advantageous.

Because to the zipper bag and the use of rosemary, a natural preservative, the product's quality is maintained longer in our feeds.

Sadly, the lack of specific fish species is a result of the limits of the Russian raw material base; the raw material suppliers are unable to provide information regarding the usage of a certain fish species in accordance with their standards. The most common usage is a combination of many fish species.

Veterinarians do not recommend including a wide variety of meat ingredients in a single diet, as suspected allergic reactions will significantly limit the range of food options available to your pet.
The volume and quantity of meat ingredients are determined by ensuring the optimal amount of protein to meet your pet's needs. We pay special attention to the quality of the ingredients, their content, and the ratio of essential amino acids. We balance animal ingredients so that the amino acid composition of the food matches the dog's amino acid profile to support overall health.
You can read more about protein quality and why more is not better in our article "BVaap and Determining Protein Quality in Food."
https://bowlwow.com/blog/bvaap-i-opredelenie-kachestva-belka-v-korme/

Cat food:
6.5 mm is a kitten pellet size
All other cat diets in the range (adult, sterilized, sensitive digestion) have pellet sizes of 8 mm.

Dog food:
7-9 mm PUPPY / SMALL
10-12 mm PUPPY / MEDIUM
12-14 mm PUPPY / LARGE
8-10 mm ADULT / SMALL
12-14 mm ADULT / MEDIUM
17-19 mm ADULT / LARGE

Our quality control process involves multiple stages and begins at the formula development stage.

The feed formula is discussed with numerous veterinary specialists and is regulated in accordance with the standards and recommendations of GOST, FEDIAF, and NRC. We then carefully select suppliers, requesting all necessary certificates and documents, regularly requesting product samples, and conducting our own testing in independent laboratories. All our suppliers of key ingredients (meat ingredients, rice, peas, etc.) are the same ones that supply raw materials for human nutrition. Samples from the produced batch of feed are sent to the All-Russian Research Institute of Animal Health (VNIIZG) to obtain a declaration and certificate of conformity. The feed is then sent for additional testing to independent laboratories, such as IL Test Pushchino, as well as to veterinary institutes for extended testing. Simultaneously, samples are sent for testing to obtain conclusions on the short-term and long-term palatability of our feed.

Vitamin loss in the final product is especially addressed in regards to both wet and dry foods.

DL-methionine is a sulfur-containing amino acid, and it is often added to pet foods to acidify urine, which helps minerals (calcium and phosphorus) dissolve in the urine and prevent the formation of struvites. We add DL-methionine as an amino acid to a number of products, such as our food for sterilized cats. The presence and amount of DL-methionine are listed in the "Nutrition" section on the food label.

The BOWL WOW™ diet, like most feed manufacturers, has chloride and sodium in the product formulation - a must for a complete feed. While chlorides are required to preserve acid-base balance, sodium is necessary to control urine concentration, water balance, and the kidneys' excretion of metabolic waste products. Therefore, a natural proportion of salt (sodium chloride) will always be present in animal feed. However, some producers might also add salt to pique animals' desire and encourage them to drink more liquid—especially water in the case of cats. BOWL WOW™ diets contain only the natural proportion of salt, we do not add additional NaCl during production.

На данный момент мы поддерживаем 6 приютов кошек и собак — суммарно около 500-600 животных. Мы работаем в формате безвозмездной поддержки и помогаем кормом по необходимым потребностям, ведь это одна из самых больших и проблемных статей расходов в работе любого приюта.

Приюты кошек: Эрмитажные коты, Velen, Приют Бездомышей, Королёвские Коты (ветеринарный приют).
Приюты собак: Домик Мелкашей, Dog’s Paradise.